More Than the Ride

Coaching, resources, experiences, and storytelling designed to support a more connected, intentional, and sustainable life through adventure.



Hi, I’m Sarah.

I’m an adventure cyclist, route developer, storyteller, and coach creating experiences rooted in endurance, place, and connection. My work is shaped by a decade of global travel across six continents, with a focus on slower, more immersive journeys that prioritize curiosity, sustainability, and a deeper relationship with landscape.

Today, I design bikepacking routes, lead events, coach individuals, and collaborate with brands on content and product development. I’m the creator of Ruta del Jefe—a multi-day cycling event in the U.S.–Mexico borderlands that raised over $45,000 in 2024—and contributed to Adventure Cycling Association’s 3,700-mile Golden Gravel Trail. Through everything I do, I aim to help people slow down, connect more deeply with the places they move through, and build more meaningful relationships with both landscape and self.

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Founded by Sarah Swallow

Ruta
del Jefe

A binational festival in the Sky Islands borderlands

Ruta del Jefe is a 4-day, community-centered adventure cycling festival rooted in connection, education, and advocacy in the U.S.–Mexico borderlands. Unlike traditional cycling events, Ruta del Jefe replaces competition with community, fostering cultural exchange, environmental awareness, and social impact.

It was one of the best bike events I have ever been to. The perfect mix of cultural, ecological, and bicycle adventures.

$93,000

Raised for local non-profits (2022 & 2024)

49% women / 45% men / 6% non-binary

identifying participants

44% bipoc / 40% lgbtq+

identifying participants

Latest Stories

Reflections from the road, alongside how-to pieces and story-driven guides. These writings explore the places I move through and the inner landscapes they reveal—shaped by long days on the bike, unexpected encounters, and the lessons learned along the way.